Branding Lead &

Strategist

Designer

Photographer

Film Maker

Writer

Podcaster

Public Speaker

Educator

Mentor

Consultant

More

Strategist

Based in Bhubaneswar, India.
Working remotely, globally.

Heyo, I'm Aditya, a Veracious Empath who loves branding and Exploring Beyond the Superficial. Besides strategic aesthetics, this self-taught multi-disciplinary hooman takes keen interest in philosophy, psychology, film-making and socioeconomics....

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Xandrieth Xs Exploring Beyond the Superficial

Branding Lead & More

Based in Bhubaneswar, Odisha, India.
Working remotely, globally.

A Veracious Empath who loves branding and Exploring Beyond the Superficial. Besides strategic aesthetics, this self-taught multi-disciplinary hooman takes keen interest in philosophy, psychology, film-making and socioeconomics.

Book a call  
Case study

Revived the communications of an Odia Gandhian NGO Eye Hospital

Branding, Marketing and Website

Mahatma Gandhi Eye Hospital & Research Institute, Mayurbhanj, Odisha, India

A Jack of all trades and the master of a few

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Primary Skills

Branding & Leadership

Primary Tools

Adobe Illustrator, Photoshop, Figma

Secondary Skills

UIUX, Motion Graphics, Videography, Photography, Social Media, Writing, Marketing Design, Public Speaking & more

Secondary Tools

Adobe Lightroom, After Effects, Premiere Pro, Webflow, WordPress, Meta Business Suite, YouTube Studio, Microsoft Power Point, Word, Google Slides, CRMs, CMSs & more

Case study

Gave 40 years of Service, Sacrifice & Social upliftment a digital address

Branding, Marketing and Website

Antyodaya Chetana Mandal, Mayurbhanj, Odisha, India

7+ Years of experience in strategic creativity

Spread across close to 8 years, I have contributed to the success of several projects including leading them for more than 5 years. I have adopted into, molded and created multi-disciplinary teams from scratch under different banners of different sizes working at diverse regions and segments....

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Xpress Automation

Sr. Creative Designer
2024 December onwards
+

Lead the design front of branding and marketing for XA Group and its subsidiaries like CarHealX and Addenda....

Valyouu Digital

Brand Designer,
2024 May to November
+

Developing the entire branding and design system of a SAAS brand and Valyouu’s biggest project. Setup the brand language for all the clients of VD, developed collateral spread across different clients and domains, implemented digital strategy and mentored the junior designers....

Carboledger

Brand Designer,
2023 October to 2024 April
+

Lead branding and marketing of the sustainability data-tech enterprise SAAS company. Set up the brand language, design system, pitch decks. Designed several marketing collaterals, revamped and expanded the public site. Helped them 2x the email list, click through rate and engagement on their newsletter - their primary communication channel. Guided and collaborated with both the multi-disciplinary in-house team and external contractors to reach brand goals....

Blockwiz

Associate Graphic Designer,
2022 August to 2023 March
+

Handled entire social media marketing design from ideation to completion for 3 international web3 clients under me. Helped onboard a client and get a client funding....

Threatsys Technologies

Design Lead,
2021 October to 2022 July
+

Setup the brand identity and design system and led the entire digital marketing efforts of the cyber-security company. Led multi-disciplinary team in delivering diverse collaterals and marketing goals....

XAXs Corps

Creative Director,
2017 September onwards
+

Built a multidisciplinary creative team from scratch and lead multiple projects for 80+ clients and fostered collaboration. Lead two of the clients to funding. Some of the projects got featured in prestigious international publications....

Vivid Mynd

Graphic Designer,
2017 April to 2019 July

Print View

Graphic Design Intern,
2018 May to 2018 August

6th Sense

Graphic Design Intern,
2017 April to 2017 July
Case study

Introduced a multi-metaverse web3 platform to the target audience

Branding, Socia Media, Marketing

Neoki, Middle East and Africa

Trusted globally by 80+ brands

I've led successful projects for brands across different segments, sizes, stages and geographic locations. And here are some of my favourite metrics....

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Faciliated raising funds

+

Collaborated with OG Hemp, Schoolbox and Cognitive View towards raising funds through branding and pitch deck strategy and design....

Reached audience milestones

+

Brought 10,000 organic subscribers to Arora Builders' YouTube channel. Gave OG Hemp their first 1,000 followers and viral post on Instagram though content marketing....

Facilitated 0 to 1 journey

+

Helped Synchrowork, Kanpur Fashion Week, Reflex Sportwear, Cafe D3 and more launch successfully trough branding. Helped Viafone land their first government contract through explainer video and pitch decks....

Facilitated 1 to 10 journey

+

Helped Kanpur Fashion Week and Dream Kraft grow 10x, Threatsys and Mac Mixu expand globally through branding, digital marketing, consultation and sales collaterals....

Case study

Lead a DeFi M2E Green Mobility Blockchain Ecosystem to user acquisition and funding

Branding, Socia Media, Marketing

WheelCoin, Latin America & global

Passion projects

One of the primary reasons behind me choosing design as a career is because it lets me solve problems while expressing myself and get paid for it. As mentioned earlier, I take interest in filmmaking, philosophy and socioeconomics. When I'm not solving someone else's problems, I'm working on passion projects. Maybe because I'm passionate or maybe because I have no life. Who knows...?

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One and a half books

+

I have self-published a shot story book called "The Thinker and the Adventurer" and am a few chapters deep into another. Being into branding professionally means that I also took care of the title designs, cover design, editorial design, marketing design and print setups of the books....

Short films and Documentaries

+

Being a cinephile it is only natural that I'm into filmmaking as well. Cinema as a medium holds lotta power for positive social change after all. So far, I've directed, scripted, shot, produced and published 2 short films and 1 short documentary besides a few cinematic video essays....

Podcast

+

Being a curious guy who likes to explore topics beyond the superficial, hosting a podcast and naming it "Exploring Beyond the Superficial" just felt like the thing to do. So far, I've had 3 guests exploring different topics and perspectives across multiple episodes. And plan to host more....

Case study

Helped an Web3 Internet of Mobility brand launch their SAAS product

Branding, Socia Media, Marketing

IOM, Latin America & global

Collected a few awards

Although I don't do what I do for the awards, but I find them a good way to test myself. And I have been awarded a few. Here are some of the relevant ones....

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Adobe Creative Career Awards

Design Buddies & Adobe,
August 2024
+

One of the 12 winners of 2024 community creative challenge among 200+ participants....

Adobe Design Achievement Awards

Adobe,
May 2018
+

Shortlisted as one of the finalists in Fine Art - Graphic Design/Print....

World Skills State Champion

World Skills,
May 2018
+

Gold medallist at Odisha Skills 2018 in Graphic Design Technology. Then represented Odisha at India Skills regionals 2019....

Case study

Established the design base of a Gandhian NGO Optometric Educational Institute

Logo, Branding, and Marketing

Gandhi Vocational Training Centre, Mayurbhanj, Odisha, India

Case study

Rebranded a unglamorous local Fashion Show into a State-wide Sensation

Branding, Socia Media, Marketing

Kanpur Fashion Week, Kanpur, India

Invited as a speaker and judge

I'm into public speaking and mentorship. Although I don't do it that often, I have been invited as a speaker at a few events. Here are some of them....

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Judge at Ctrl+Kreate

KIIT Fest
February 2025
+

Solo judge at a branding and presenting competition in KIIT University for college students. Marked and guided the participants besides declaring the winners....

Speaker at CMAX

Media Mint,
April 2024
+

Spoke on managing the day productively as a creative on the 4th annual conference organized by Media Mint....

Speaker at Coffee Break Saturday

MyStartupYatra,
July 2022
+

Spoke at a knowledge sharing session hosted by MyStartupYatra, Bhubaeswar....

Case study

Facilitated a we3 crypto fitness SAAS brand in launching their physical product

Branding, Socia Media, Marketing

Caldance, USA

Leadership & mentorship

I haven't just led teams towards successful delivery of projects, I've also led teammates towards career progress in terms of both technical and soft skills. I also contribute to reputed platforms frequently. Here are some relevant stats....

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1400+ minutes mentored

+

Mentored across 5 countries

+

40+ mentorship sessions on ADPList

+

Rated 5 stars on TopMate

+
Case study

Differentiatied a new cafe through visual identity capturing the essense of the city

Logo, Branding and Packaging

Cafe D3, Bihar, India